Two recent books look at the creative aspects of advertising Miami Herald, FL - ... to traditional advertising , he also discusses guerrilla marketing and other under-the-radar methods that are requisite elements of modern business promotion. ...

Scharrer Advertising launches new campaign for BSG (Africa) Bizcommunity.com, South Africa - Their marketing strategy is underpinned by the concept The Difference, and ... black, to set the campaign apart from IT business and consulting advertising. ...

Claire Beale On Advertising Independent, UK - ... be French and be part of the business ruling-class ... are unsure how Fleurot will play in advertising circles ... Rick Bendel, heading off to be marketing director of ...